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Feast shot featuring Truffle Carbonara, Venison Pepperoni Pizza and Tiramisu

GUIDESMIDWEEK TREATS: AFFORDABLE WAYS TO TREAT YOURSELF WITHOUT BLOWING THE BUDGET

How’s your week going? Still planning a big blow-out at the weekend or using little treats to get through a busy week? The cozzylivvy is still in full swing.

When life feels expensive, finding a balance can be tough. More of us are using smaller moments of indulgence to get through busy weeks, and the lipstick effect is back. So, whether it’s getting a cocktail that slaps or dessert to share, these sweet pick-me-ups can boost your mood.

THE LIPSTICK EFFECT

Sure, the lipstick effect is nothing new. The idea is that, when times are tough, we splurge less on foreign holidays or pricey tech and reward ourselves more often with small, affordable luxuries. Things like fancy lipstick, premium coffee, or fancy treats.


According to Mintel analyst Jonny Forsyth, "Food and drink[...] gives a visceral sense of pleasure and escapism." Source. Or, in plain (and obvious) English, we're happier when we're eating and drinking something delicious.


So a Tuesday night dinner out or mid-week lunch away from the desk might be just what you need to avoid doom scrolling, doomspending, or work burnout - without burning your budget.

SERVING SOFT SAVINGS

While 'why bother saving' doom spending can do serious damage to your bank account, there's a new Gen Z trend for soft saving.


With a focus on experiences instead of acquiring stuff, soft saving prioritises saving at a slower pace. Enjoying life now and saying yes to more experiences and spontaneous treats, without stressing too much about the future. When spending is more intentional than frivolous, you might appreciate it even more.

LITTLE LUXURIES TO GET YOU THROUGH THE WEEK

Looking for a pick-me-up to give your everyday a boost (without breaking the bank)?

Carne Sofia Rustica pizza

UPGRADE YOUR USUAL

Whatever you usually buy, try the level above for a change. A flavoured syrup in your coffee, that large pizza (with the fancier ingredients), an extra topper on your salad, or the next-level-up wine. Then savour it - it's only an upgrade, not an unplanned expense.

MAKE THE NIGHT OUT COUNT

Why do we keep saving things for a mystery special occasion? Wear your best clothes, maybe a luxury lipstick - if that's your thing- and a spritz of fragrance. Mid-week pizza can still feel like a special occasion.


Spontaneous nights out can be the best, but you can still keep on top of your spending. Decide on your maximum budget or number of drinks before the night starts. Alternate every alcoholic drink with water or a soft drink. Share astarter, dessert, or pizza (if they're up for it) [link to sharing blog]. And keep an eye out for special offers and rewards. Mid-week is the perfect time to take advantage of these.

Feast shot of pizza, pasta, tiramisu and garlic bombe, with takeaway boxes in background

MAKE THE NIGHT IN COUNT

Time is free, but sometimes feels like a luxury. Try a 'do nothing' evening. Take a night off from cooking, grab a takeaway, get in your comfiest clothes, and enjoy some self-care. You could get lost in a good book, treat yourself to a bath, or dust off that nice bottle of wine you’ve been saving for a special occasion.

GET NOSTALGIC

Adulting is hard, so borrow some of those carefree childhood vibes. Eat something that reminds you of being a kid, like popping candy or candy floss. Maybe find your favourite childhood cartoons on YouTube. And pick up the phone to friends or family you haven't seen for ages and book that time in.

Woman eating pasta and smiling

DEBITS & CREDITS & LOYALTY HACKS

Treating yourself throughout the week doesn't have to mean breaking the bank or your diet. Simple, intentional indulgences, like a sweet-tooth fix, a crafted cocktail, or a designated do-nothing evening, are great ways to boost your mood and reward yourself for surviving the daily grind.


Like Zizzi's candy floss dessert and cocktails. Tastes like a pink fluffy unicorn dancing on a rainbow. Just the right amount of fun, if outside feels like doom and gloom.

Zillionaires' Club members enjoy free food and drink perkz, points (Zs) on every visit, and 25% off Click & Collect for nights in. It's free to sign up, and you'll get a free garlic bread straightaway.


Plus, as a reward for getting this far, there are a few Zizzi offers and discounts here for you.


Affordable indulgence, not reckless spending.

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Zizzi

Zizzi Italian Restaurants

It all started in Chiswick, with a little neighbourhood Italian restaurant, one pizza oven and a few glasses of wine. Fast forward 27 years, and we’ve got over 130 Italian restaurants. Sounds like a lot now we’ve written it down. We’re still doing things our way. Bowlfuls of pasta, pizzas with light, crispy bases, generous portions and food that makes you go “oooooo” when it hits the table. And dessert? Always. Life’s too short to skip the sweet stuff. Come hungry. Leave happy.

© Zizzi Restaurants Ltd 2026. All rights reserved.

Zizzi

Zizzi Italian Restaurants

It all started in Chiswick, with a little neighbourhood Italian restaurant, one pizza oven and a few glasses of wine. Fast forward 27 years, and we’ve got over 130 Italian restaurants. Sounds like a lot now we’ve written it down. We’re still doing things our way. Bowlfuls of pasta, pizzas with light, crispy bases, generous portions and food that makes you go “oooooo” when it hits the table. And dessert? Always. Life’s too short to skip the sweet stuff. Come hungry. Leave happy.

© Zizzi Restaurants Ltd 2026. All rights reserved.